Web Site Profitability
10. Is Your Website PROFITABLE?
This is the last consideration and it is "the bottom line."
The bottom line is what you have when you take income and subtract expenses—
it is your profit, and that is the material reason you are in business.
I am without reservation,
absolutely convinced that properly developed and marketed website
will always bring the highest ROI
(Return on Investment)
of any marketing media available today.
What does your website cost you? Let me help you figure it out.
Your Website Expenses.
1) What was your initial cost in development?
$____________
2) What will your costs for updates be over the next year? (You will probably have to estimate this — use your best guess based upon past experience)
$ ___________
3) What is the cost of your domain name annually?
$ ___________
4) What is the cost of your website hosting annually?
$ ___________
5) How much do you spend annually on internet directory advertising? (Any club memberships that give you an ad online, and that enters into the reason you value your membership, it should be included here as well.)
$ ___________
6) How much do you spend annually on other internet advertising. (PPC—pay per click advertising or ads and links on other Web sites)
$ ___________
7) Add numbers 1 through 6 and total here:
$ ________________ (This is your website annual cost)
Your Website Income.
1) How much do you make in direct sales as a result of your website?
$____________
2) How much do you make in selling ads to others on your website?
$____________
3) Calculate the value that your website has as "an employee" of your company. (Does your website answer questions that frees your staff? Does it take sales? Process payments? Send out notices? How much TIME does it save your company? What would it cost you if you had to hire another staff to do what your website does for you?
$____________
4) Add numbers 1 through 3 and total here:
$ ________________ (This is your website annual income)
Now do the math.
Website Expense: $ _______________
- Website Income: $ _______________
= Website Profit: $ _______________ (Your Website Profit)
How PROFITABLE is your Web site? Grade it!
__ 1 __ 2 __ 3 __ 4 __ 5 __ 6 __ 7 __ 8 __ 9 __ 10
-------------------------------------------------
Now Add the Results of
All Ten “WebAbilities”
(Each one is worth up to ten points, to a hundred points total.)
What is Your Website’s Overall Grade? ________%
If you are not satisfied with how you scored, the good news is that you can follow the guidelines here and improve each point. Then, you can print this out again and “retake” the test.
If we can be of further help to you, get in touch.
Douglas E. Nevill
PROSBO, Inc
“We Mean Business”
Toll Free: 888-249-2539
http://www.prosbo.com
See also:
http://www.firstqualityprinting.com
http://www.customprintednotepads.com
http://www.helpmemarketmysmallbusiness.com
http://www.helpmewithmywebsite.com
