Web Site Responsibility
8. Is Your Website RESPONSABLE?
The About Page.
Let them know who they are doing business with.
The Contact Page.
Let them know how long it will take you to respond to them if they complete your contact form. It is a good idea to provide a phone number (that is answered) as well. If you want to get more clients, allow them to conduct business with you like they want, instead of how you want them to contact you.
Your Website’s Security.
We have already discussed this, but what was said before is applicable here as well.
Community Involvement.
Are you familiar with Biblical history? In the book of Genesis, it is recorded that one of Adam and Eve’s children (Cain) murdered his brother (Abel) because of envy. Afterwards, God called Cain "on the carpet" for his deed, and asked him, "Where is your brother?" Cain’s response was, "Why are you asking me, am I responsible for my brother?"
Of course, the answer is yes. We are responsible not only for ourselves and our families, but we share responsibility for our local communities, countries and the greater human family.
We should be involved in our communities. We should contribute to our community with our time and energy and money. To isolate ourselves from our local community is irresponsible. We should be a part.
Be responsible in your community and let people know the role you play in it. Put it on your about page.
Social Conscience.
Your responsibility reaches beyond you, your family, your church, your club and other groups. We are all related. Science has proven (through genetic research) that all men did come from a single pair.
This responsibility reaches beyond race (have you ever considered that there is only one race on this planet, and it is the Human Race), religion, nationality and every other distinction men may arbitrarily create.
There are global social problems and we should be involved in relieving them.
Would you like a more practical reason to care, rather than a philosophical or philanthropic approach?
How about your own economic gains?
TRENDS effect the purchasing psyche.
Trends are created by more deeply rooted cultural shifts. Cultural shifts are first visible in the arts: painting, poetry, music, drama, and philosophy. Then the philosophers influence western educators, and the educators influence culture in general. (Not necessarily what is called "sub-culture" however).
Do you know what is at the very heart of the new generation—at least those that will be buying from you?
It is their focus on Societal Sicknesses.
This group has a different set of values than their materialistic, baby-boomer parents. They really want to help fix societal problems, and they prefer to do business with people that are INVOLVED in Solving the Problems.
We are in a new emerging era that will continue to grow and buying decisions are going to be weighed by your social conscience.
If you’ve got one, then advertise it. If you don’t have a social conscience, go find one and then advertise it!
Environmental Position.
Is this important? YES! Are there people who have gone overboard regarding environmental issues? YES! Have we earthlings done things to this planet that are destructive and will end up hurting us? YES!
And if you are missing this, your head is really in the sand. You need to be environmentally responsible. Recycling and reducing waste is a good idea.
I live in the pacific northwest United States where there has been a lot of logging historically. Has the logging industry made mistakes? Yes. Have those mistakes been corrected? Yes. Modern forestry practices are very closely regulated and they are nothing like they way things were done earlier.
The Creator wrote a guide for the epitome of His creation (mankind). This guide (commonly referred to as the Bible) tells men how to live to please their Creator and warns them of certain judgment if they ignore and/or defy His rules. You already knew this.
But did you know that God was truly the Original Environmentalist and that He left us here to "keep the earth?"
Have you read the rules that the Creator put in place regarding agricultural practices, which, if they were followed would keep the soils renewed and mineral rich? — this is environmentalism.
Or have you read the rules that He made for the right way to take care of the poor and how to hold people properly responsible for their own behaviors and the consequences? — this is called social conscience.
There’s a couple of different things to think about when considering your website’s responsibility. (Your Web site is simply a virtual office for your business, and your business is a reflection of who you are, not simply what you do.)
How RESPONSABLE is your Web site? Grade it!
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